Public Policy Analysis Essay Example | Topics and Well Written Essays - 2500 words

Public Policy Analysis - Essay Example This is one of the legislative ways the government of the USA came up with to control the market. In light of this, the paper will venture into the history of the act to try and establish its necessity. It will then create a prescription that will indicate who failed in operation for this law to be enacted. The impact of the law on business and society will be discussed followed by a review of literature as per the course content. The viability of the law will be discussed based on its strengths and weaknesses. History of the Policy and Current Situation The US financial market had witnessed a large series of frauds in the corporate sector in 2002. Some of the highly publicised scandals included some large companies like Enron Corporation, Tyco and WorldCom. Due to these market malpractices, there were serious consequences that saw Enron collapse in 2001 after filing for bankruptcy on December 1. According to Healy and Palepu (2003), the company was a power in the US energy sector ha ving been formed in the year 1985. This large success led the management to into venture production of other energy related products; natural gas, pulp, paper and communications sectors. A critical analysis of the operations of the company according to economic consultants indicated that the rise to stardom of the company was not genuine. Many accounting practices that were unethical had taken place which killed the trust of the public in the US large sector market (PriceWaterhouseCoopers 34). Together with scandals at other companies like WorldCom and Tyco International, the public truly believed that there are several accounting practices yet to be discovered. Due to these happenings where the greedy executives wanted to benefit from their positions in companies, the Sarbanes-Oxley Act of 2002 of 2002 was formed. It is also called Public Company Accounting Reform and Investor Protection Act of 2002 and abbreviated as SOX act of 2002 (Healy and Palepu 15). The SOX bill was signed i nto law on July 30 2002 by the then president George Bush and had provisions creation of reforms in the accounting and corporate business world by use of a board which it mandated, the â€Å"Public Company Accounting Oversight Board." The current position of the act has been a creation of corporate responsibility and it has seen a drastic overhaul of the entire US financial operations where there is a high level responsibility in management. This is a step that has highly reduced bankruptcy among companies. Having not created such an act earlier on means that the government had failed to implement its duties as this act was created as a matter of contingency. Public Prescription and Implementation of the Act As an act that was created as a matter of contingency, the act took care of the matters that were happening at the time and remained to take care of future similar matters. It was an emergency measure that made sure that the confidence of the public in the large business sector was restored. The policy has eleven chapters and each seeks to create accountability to the management teams of the large

Investigation into transition metals as catalysts Essay Example for Free

Investigation into transition metals as catalysts Essay Hydrogen peroxide decomposes slowly to form water and oxygen gas. Transition metal oxides will catalyse this reaction. A catalyst speeds up a reaction without being used up. The best catalyst for a reaction increases the rate of reaction the most. The rate of reaction can be measured by the amount of product formed divided by the time of the reaction. If 40 ml of oxygen were produced in 30 seconds (0. 5min), then the rate of reaction would be 80 ml/min. Planning- the apparatus available will be: 20 volume hydrogen peroxide solution (irritant), copper dioxide (harmful), iron oxide, manganese dioxide (harmful), spatulas, ele4ctronic balance, measuring cylinder, trough (water bath), stop watch, thistle funnel, delivery tube, bungs to take funnel and tube, boiling tubes. Safety Precautions   Wear goggles.   Make sure that the hydrogen peroxide does not make contact with skin and/or hair.   Wipe bench thoroughly after experiment. Variables Each catalyst should be tested twice, however the catalyst should be altered after each experiment. Constants. Volume/concentration of hydrogen peroxide (10cm3 of 20 vol. hydrogen peroxide + 10cm3 of water).   Amount of each catalyst (1g).   Time left for/intervals at which gas is measured (every 5 seconds for 50 seconds).   Same general apparatus. NB. Wash apparatus after each experiment. Measurements The volume of gas (oxygen) produced will be measured during each test at 5-second intervals- this will be done by measuring how much water is displaced in the measuring cylinder by the gas. Each catalyst will be tested twice, and the test will last for 50 seconds on each occasion. Results Manganese. Time (secs) Experiment 1 (vol. of Oxygen cm3) Experiment 2 (vol. of Oxygen cm3) Average (vol. Of Oxygen cm3) Copper Time (secs) Experiment 1 (vol. of Oxygen cm3) Experiment 2 (vol. of Oxygen cm3) Average (vol. Of Oxygen cm3)   Iron Time (secs) Experiment 1 (vol. of Oxygen cm3). Experiment 2 (vol. Of Oxygen cm3) Average (vol.Average rate of reaction Average rate= volume/time=.. cm3/sec Manganese dioxide= 96/40= 2. 4 cm3/sec. Copper oxide= 27/50= 0. 54 cm3/sec. Iron dioxide= 27/50= 0. 54 cm3/sec. 20 vol. of hydrogen peroxide means that each cm3 gives off 20 cm3 of oxygen gas. We diluted it to 10 vol. Using water and so we would have expected 100 cm3 of oxygen. Hence manganese dioxide as well as being the best catalyst also caused more hydrogen peroxide to break down. Evaluation Although the results obtained were fairly good, there were quite a few problems during the experiment, which affected them. These were:   It was difficult to fill the measuring cylinder with water, as well as insert it into the trough (water bath) without any escaping and creating difficulties in measuring the gas produced.   The largest measuring cylinder was only 100 cm3. This was very relevant as one of the tests for manganese dioxide exceeded 100 cm3 in gas produced, therefore a larger cylinder was needed. The catalysts were very fine powders, which made it difficult to measure out exactly 1g.   When gas was being produced and coming off fast, it was difficult to read the measurements accurately as the surface of the water wasnt steady. (It was also difficult when a gas bubble came up while the gas volume was being measured). In act to improve the experiment and thus make the results more accurate, the following could have been done: A wider measuring cylinder used so that gas being produced rapidly would not disturb the water surface as much, making the volume of gas easier to measure. A larger measuring cylinder used so that gas volumes exceeding 100 cm3 could be measured and therefore the results not interrupted with.   Repeat testing (i. e. 3 tests for each catalyst) carried out so that there is less room for error whilst obtaining results. This would also make them more reliable. When the results were obtained, there were some noticeable abnormalities i. e. anomalous results. These were; the measurement of gas after 5 seconds when testing iron dioxide, and the tests when using manganese dioxide. This was because when manganese dioxide was being tested, there were large differences in measurements at each time interval, therefore experimental errors must have occurred (after 40 seconds on the first test, the gas volume also exceeded 100 cm3, whilst in the second test this did not happen until after the 50 second limit). The other anomalous result was when testing iron dioxide, as after the first 5 seconds, there was a large difference in the volume of gas between the 2 tests carried out (30 cm3 : 20 cm3). The cause of these anomalous results is most likely related to the surface area of the catalyst in correlation with each test carried out i. e. the powdered catalyst may have been slanted up the boiling tube during one test, but not on the other, resulting in different surface areas. Shaking the boiling tube before each test and/or using a wider testing tube, could have however prevented this. From the results obtained, you can also not definitely state the best catalyst for his reaction, as all 31 transition metals were not tested. Therefore to extend this investigation to find the best catalyst for producing oxygen gas from hydrogen peroxide solution, all the transition metals could have been tested as well as repeat tested for verification. This, in conclusion, would have found the best catalyst for this particular reaction.   Daniel Powell. 10k. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Brutus Cassius is the Hero in Shakespeares Julius Caesar :: essays research papers

Julius Caesar is a liberal play, for it has three heroes, Caesar, Anthony and Brutus, of whom Brutus is the most large souled and sympathetic.(Mary McCarthy’s Theatre Chronicles 1937-1962) The play Julius Caesar by William Shakespeare focuses on two dimensions of Roman history. The first dimension focuses on Julius Caesar and his rise to dictatorship. The second dimension focuses on Julius Caesar’s assignation and the revenge that his taken to avenge his death. Most scholars and critics of the play have focused on Caesar or Brutus has the hero of the play. This is due to the fact that the events surrounding the play are centered on Caesar the great dictator, his assignation making him the hero. On the other hand the play could also be said to be centered on Brutus who is a character that is internal turmoil makes him the center of attraction torn between the love of a good friend and the love of Rome. Most persons however over look a very important character that one does not get to see his character and greatness until the last part of the play, this character is Anthony. Anthony could also be looked at has the plays hero. A hero can be defined has as a person admired for courage, nobility or a person who exploits especially in the case of a war. Caesar, Brutus and Anthony are heroes of the play Julius Caesar they are only, just given different moments to shine. Each character has a specific time in the play where they are highlighted and seen has a hero in some extent or form. In the book Shakespeare’s use of Learning by V.K. Whitaker what Shakespeare sources develop has fact he in his play develops a hypothesis. In righting the play Julius Caesar Shakespeare turned to many historical documents has his sources. However in the play out of attempt to make the characters not only great men and leaders of Rome but real people with weaknesses and strengths. He alters the recorded history and makes events and characters more enticing to the audience because they are characters, persons can relate to. This is why the image of large souled and sympathetic could be a characteristic derived form Brutus by writers such as Mary McCarty. Julius Caesar his held in very high esteems by Shakespeare. Brutus Cassius is the Hero in Shakespeare's Julius Caesar :: essays research papers Julius Caesar is a liberal play, for it has three heroes, Caesar, Anthony and Brutus, of whom Brutus is the most large souled and sympathetic.(Mary McCarthy’s Theatre Chronicles 1937-1962) The play Julius Caesar by William Shakespeare focuses on two dimensions of Roman history. The first dimension focuses on Julius Caesar and his rise to dictatorship. The second dimension focuses on Julius Caesar’s assignation and the revenge that his taken to avenge his death. Most scholars and critics of the play have focused on Caesar or Brutus has the hero of the play. This is due to the fact that the events surrounding the play are centered on Caesar the great dictator, his assignation making him the hero. On the other hand the play could also be said to be centered on Brutus who is a character that is internal turmoil makes him the center of attraction torn between the love of a good friend and the love of Rome. Most persons however over look a very important character that one does not get to see his character and greatness until the last part of the play, this character is Anthony. Anthony could also be looked at has the plays hero. A hero can be defined has as a person admired for courage, nobility or a person who exploits especially in the case of a war. Caesar, Brutus and Anthony are heroes of the play Julius Caesar they are only, just given different moments to shine. Each character has a specific time in the play where they are highlighted and seen has a hero in some extent or form. In the book Shakespeare’s use of Learning by V.K. Whitaker what Shakespeare sources develop has fact he in his play develops a hypothesis. In righting the play Julius Caesar Shakespeare turned to many historical documents has his sources. However in the play out of attempt to make the characters not only great men and leaders of Rome but real people with weaknesses and strengths. He alters the recorded history and makes events and characters more enticing to the audience because they are characters, persons can relate to. This is why the image of large souled and sympathetic could be a characteristic derived form Brutus by writers such as Mary McCarty. Julius Caesar his held in very high esteems by Shakespeare.

Importance of Informal and Formal Language Essay

Society is changing at a rapid pace and informality in the English language is on the rise. In places where formal language was once a must, informality has taken over, and questions are raised over whether formal language still has a place in modern English. However, despite changes, formal language is still in use and is still expected and considered the most appropriate method of address in many situations. In written and spoken communication, formal language has the ability to convey knowledge and provide a sense of occasion, while informality has the ability to minimise social distance and is easily understood. Situations in which formal language is the most appropriate form of address may have diminished, however it retains an important role in society. From chatting on the phone to a friend to asking about a neighbour’s day, spoken informal language is the main form of language used in most people’s everyday lives, however it is now being used in more situations. For example, a shift in the way businesses run has been reflected in a less formal method of communicating. Whereas the old business model was focused on the boss being above their employees, hence, a formal manner of communication between the two groups. Businesses now run on the basis of collaborating, sharing and creating a healthy and enjoyable work environment, so the method of communication is far more informal. Another example of a shift to informality is in the way people learn. Teachers now speak in a far more informal style than they used to, instead of talking down to the students in a formal manner. The internet also uses informal, humorous language, people now go to Youtube videos to learn The advantage of using more informal language in these situations is that it minimises social difference, is engaging and makes both parties in a conversation feel comfortable. Informal spoken language is a huge part of peoples lives, the personal way in which it is spoken is now being mimicked in informal writing. Over the course of the last 10 years, mostly due to the invention of texting and the internet, the informal form of writing has become far more prevalent. People are more connected to each other, and yet often see little of each other face-to-fac. Informal writing is very similar to informal spoken language, non-fluency features are used, as well as other previously  spoken language only features. In this way informal written language connects people in a way that formal written language never could, and can almost replace in-person conversation. However, punctuation and grammar are forgone for the convenience factor of less keys to press, and in a fast moving society it is quicker to use non-standard grammar and shorten words to just a handful of characters than it is to plan, write and edit a single message. In a fast-paced, digital setting, informal written language is being used more than ever, however that does not mean formal written language no longer has a place. Formal written language is one of the forms of language most declined in use, however the use of formal written language but still remains a requirement in many areas of communication. Formal language enables both individuals and corporations to convey their expertise and knowledge on a subject. Formal language is expected in academic essays, scientific research reports, legal documents and other more ‘serious’ occasions. For instance, compare a formal sentence such as â€Å"I believe working at KMart would allow me the opportunities to grow as an individual,’ with an informal one such as ‘I reckon working at Kmart’d make me a totes swaggier person’ for a job application. The first conveys experience, maturity and intelligence, and is in the style of language expected on the occasion, and as a result is far more likely to get the position. Formal written language may not be as widely used as it has been previously, however in certain situation s it is the most appropriate, as is the case with formal spoken language. While it is not the language the average person uses reguarly, formal spoken language has immense importance in both conveying knowledge and giving a sense of occasion. For a formal speech, given by a politician or other powerful figure, such as a debate, a press conference, ceremony, or other formal occasion, formal language is the most appropriate method of communication. This choice assures the audience of the speaker’s expertise on the subject and their competency in their position, which leads to trust what they say as being truth. Another occasion where formal language is prevalent is at ceremonies such as weddings, funerals and religious events such as Mass. This formality, and adherence to the norms are key to creating  a sense of occasion and meaning. For instance, wedding vows, or the Lord’s prayer. Each of these is highly formal and rehearsed, and an event would not have the same weight without them. Formal spoken language still has a place in society, giving meaning and weight behind individuals and situations. A mixture of both formal and informal language are important for the continuance of society as it stands. Despite technological and societal changes, formal language remains key to conveying knowledge giving a sense of meaning and occasion to events. The two forms can coexist in separate spaces, in what linguist, Renato Beninatto, describes as the â€Å"underwear effect†. ‘Wearing a suit, people don’t mind using formal language [†¦] The closer they get to intimate life—the closer they get to their underwear, that is—the more they want to use their mother tongue.’ So for the most part, in their homes, informality will be the language chosen by people, however for different occasions, be it a funeral or a job interview, people will accept formality. This goes to show that formality still has a place in today’s society.

Decrease in Supply of Dalda Ghee

OLPER`S MILK EXPIRES BEFORE EXPIRY DATE PREPARED FOR THE REGIONAL MANAGER,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 03 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 04 CONCLUSION AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 04 FACTS AND FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 1. Testing Expired Milk Before Expiry Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 2. Survey Of Plant In Sukkur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦O6 3.Chain Of Distributors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 DISCUSSION/ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 EXECUTIVE SUMMARY:- This report comprises of the cause of decline in the sale of Olper`s Milk as many complaints were received quoting that milk was expired before the expiry date. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report also clarifies that Olper`s Milk is 100% full of nutrition and have no harmful chemicals or bacteria which could cause diseases. INTRODUCTION:-Engro foods launched its most famous product Olper`s milk in the year 2006. Since then this product is highly demanded all over Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the expiry date. This report comprises of facts and findings about this cause of failure of Olper`s milk due to which our bar of good will is decreasing. After study of this report you will be able to answer the following questions: * Who was responsible was this failure of Olper`s milk? * What are the reasons behind this problem? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS:- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olper`s milk were at fault, they played with our trust and good will. They removed the original expiry date form the tetra pack container of Olpers milk and printed a new expiry date just to avoid the consequences of over stocking of inventory. Olper`s milk is full of nutrition than any other tetra pack milk. It consists of some good nutritional fats that give it a rich flavor and taste.According to my survey of plant and dairy farm no harmful chemical of bleaching agent is added in our milk it’s pure and healthy. Following are the recommendations I conclude on the basis of my finding: * Engro foods should immediately break it s contract with JAVED BROS. chain of distributors as they misused our product for their benefit and directly blamed our brand for providing expired milk. * Promotional deals should be launched for Olper`s milk for increasing its demand. * New advertisements should be on aired to promoting Olper`s milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and compensation should be demanded. FACTS AND FINDINGS:- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion. The research findings presented here falls in to four categories: 1. Testing Expired Milk Before Expiry Date 2. Survey Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MILK BEFORE EXPIRY DATE:- I started my work by testing the expired milk before expiry date to know about the actual damage of the milk. The results showed that milk was actually expired and had been curdled and a bit smelly.The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy margin in last month as compared to our competitors: Size (ml)|   |   | PERCENTAGE OF SALES IN NOVEMBER 2012|   |   |   | OLPER`S| HALEEB| MILKPACK | MILLAC| NIDO| 1000| 46| 45| 70| 45| 39| 500| 50| 65| 85| 57| 49| 250| 13| 12| 19| 10| 20| This rapid decrease of sales came with no of complaints as well and I compared the complaints of last three months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT:- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know that Olper`s milk is being processed in the correct way and no harmful chemicals are being added in it to make the expiry process earlier. The nutritional values of our milk are in accordance with those suggest by World`s Health Organization Here we can also see that expired milk did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS:- My final survey was of the chain of distributors we use to distribute our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olper`s Milk and as it’s a perishable good it has to be used otherwise the distributor will face loss | | | | (Packets )| | S. No| Month| Order| Demand| 1| September| 30000| 28000| 2| October| 31000| 22810| 2| November| 37000| 29000|The above chat is the ending inventory chart of distributors of Olper`s Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS:- Olper`s Milk is the sign of good taste. Never in past s ix years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers.The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly game with us and tried to destroy our good will just off the sake of their own profit. * UHT OLPERS MILK:- Olper`s Milk can never get expired before its expiry date as Engro foods uses UHT(ultra heat treatment)method to pasteurize the milk for 3-4 seconds under 275?. It uses a special new technology LACTOSTAR from China to make sure milk is 100% suitable for health.